#MissingType is an initiative to promote blood donation, organised for the World Blood Donor Day. SOLEIL participates to this initiative, by removing the letter "O" from our logo, on our websites and social network pages.
#MissingType was launched in 2015 in England by NHS Blood and Transplant. Thanks to its great impact on blood donation, it was repeated in 2016 in 22 countries.
For the first time, it happens in France in 2017. By joining it, we hope to raise your interest in blood donation, whatever your blood type!
